Salaar : Prasanth Neel’s master plan for box office onslaught

What happens when the Baahubali actor and KGF director together arrive with an action flick during the holiday season? Yes, the box office will witness earth-shattering openings all over the world.

Prabhas starrer Salaar is going to arrive in the theatres on September 28th, 2023, as per an official announcement made by the makers today on the eve of Independence Day. The action saga, with Prasanth Neel at the helm, was initially scheduled for release in the Summer of next year. But, it is now pushed to September due to the delay in its filming and other production issues.

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Neel has a master plan behind the change in release date. Summer 2023 is likely to be packed with many other big-ticket releases from all languages. So, aiming for a solo release on September 28th which is going to have a long weekend followed by the Gandhi Jayanti holiday for the public will only result in massive footfalls irrespective of the talk because of the hype and hysteria on the film.

This is a very good strategy by the makers of Salaar to opt for a better release date. Moreover, they will have adequate time for the post-production activities and promotions with this new release date. Salaar stars Shruti Haasan as the female lead and some more prominent actors in significant roles. Hombale Production banner is behind this big-budget entertainer.