Tamil superstar Thalapathy Vijay’s bilingual film Vaarasudu ( Varissu ) is making a huge buzz in trade circles. Despite facing stiff competition from other Pongal releases in Telugu and Tamil, Varasudu has managed to grab a lot of attention exactly at the right time when it appeared like Vijay might get sandwiched between Waltair Veerayya, Veera Simha Reddy and other films. The whopping business deals and the humongous release plans by the makers have created a massive hype all over and set the tone for Varasudu ahead of its release.
As a bunch of Telugu and Tamil films are slated for release during Sankranti season, box office experts felt that it is not going to be an easy sail for Varasudu though Vijay commands solid fan base in South. But, Varasudu started making a lot of noise as the pre-release business is quite phenomenal. Also, the film is set to open big in good number of screens in Telugu States and Tamil Nadu. So, it is clear that the Vamshi Paidipally directional will take a terrific start at the box office. Not just in India, but Varasudu is generating strong buzz in overseas as business deals are quite sensational. Vijay’s star power is one of the reasons why Varasudu is trending all over.
Producer Dil Raju holds sway over theatres in Andhra and Telangana. So, he is making sure that Varasudu gets majority of screens during Sankranti season. The buzz on the film might be doubled after the release of theatrical trailer and other promotional content very soon.