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Chiranjeevi’s strategy: No pan-India formula but two films a year

Written By: Nethra Last Updated: January 20, 2023 / 08:58 AM IST

Megastar Chiranjeevi changed gears after the pandemic. He is doing films at a rapid pace with the aim to reduce the number of working days and slash the cost of production for his producers. After the disappointing result of Acharya, Chiru realised that he need to do films quickly without wasting much time. Both God Father and Waltair Veerayya were wrapped up in quick time and released in a few months.

While God Father saw a lukewarm success, Waltair Veerayya give a whole lot of confidence as it emerged as a resounding box office hit during the Sankranti festival. Chiru is absolutely delighted with its reception and immediately started working on his next project Bhola Shankar in the direction of Meher Ramesh. Reportedly, Chiru plans to do two films every year from now. He is not interested to take up those high-budget films with pan-India formula. He is only looking to do as many films as possible in the twilight of his career.

Sources close to Chiru revealed that he is encouraging directors to come up with scripts laced with commercial elements. He wants to do more masala entertainers rather than experimenting with new genres. He is also willing to do multi-starrer films if he gets solid scripts. It seems like Chiru is revitalized with the success of Waltair Veerayya.