Pulling a casting coup is not just enough to generate revenues at the box office. The content should appeal to moviegoers. This has been once again proved with Megastar Chiranjeevi’s God Father as it struggled to perform in the North circuit despite Salman Khan’s presence in a pivotal role.
Aamir Khan’s Lal Singh Chaddha came a cropper in the Telugu States. Even though Naga Chaitanya played a significant role in this Bollywood film and promoted it extensively here, it failed to collect even theatre expenses in its first three days.
Ranbir Kapoor’s Brahmastra also didn’t generate the expected box office success in the Telugu States despite having Nagarjuna in a crucial full-length role.
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Now, Megastar Chiranjeevi’s God Father is another example. Despite the presence of Bollywood Superstar Salman Khan, the Hindi collections of God Father are very negligible. Trade circles expected decent revenues for God Father in the Hindi market because of Salman’s craze and popularity in North India. Unfortunately, his presence didn’t create any notable impact as the film collected just below-par revenues.
So, it is clear that casting actors from other languages will not create a big impact at the box office in those respective territories unless the script and narration impress the audiences there.