‘Kushi’ seals a lucrative deal

‘Kushi’ seals a lucrative deal

The fresh pairing of Vijay Devarakonda and Samantha in the upcoming romantic entertainer ‘ Kushi’ is a clincher for a handsome deal for its producers. As per the latest reports in Tollywood, the non-theatrical rights of Kushi for all languages have been sold for a whopping 90 Crores by Mythri Movie Makers, the production behind this Siva Nirvana directional.

Kushi generated good hype when it was announced earlier this year. The casting coup pulled by the makers to bring Vijay and Samantha together turned out to be a selling point for the film’s business. The non-theatrical rights include digital, satellite and audio rights. The overseas theatricals have also fetched a handsome price to take overall business past the century mark. This is a phenomenal offer for a medium-budget film. This will surely create more hype for the film.

Vijay Devarakonda is saddled with back-to-back debacles and Samantha is going through a lot of hurdles due to personal issues. At this juncture, it is a heartwarming news for both of them. Kushi is billed as a clean-slate romantic drama packed with emotions.

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